LSU gymnast and social media influencer Olivia Dunne has started her own fund with LSU’s official NIL collective, Bayou Traditions. Named after the senior gymnast, The Livvy Fund “will provide LSU female athletes with exclusive industry tips and connections Livvy has built in the NIL industry, and become the place for Tiger fans and supporters to donate to LSU female athletes.”
Th 20-year-old Dunne has over 15 million followers across her social media platforms (Instagram, TikTok and Twitter) and has NIL deals with Vuori, American Eagle and Forever 21, among other name brands. Dunne makes an estimated $3.5 million from name, image and likeness (NIL) deals, according to on3.com’s NIL valuations, and is the highest valued female athlete in the country accounts.
Dunne said in a press release: “As a female student-athlete, I have been fortunate enough to build a strong social media following and establish valuable brand partnerships that have launched my career in ways I couldn’t imagine. I am excited to build on this momentum by leveraging my connections and sharing my knowledge in the NIL space to create more opportunities for LSU female student-athletes, while emphasizing the importance of bringing NIL funds to women in college sports.”
Editorial credit: University of College / Shutterstock.com
